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Schön! Magazine •

havaianas | gigi hadid joins as global ambassador

Flip-flops are having a major fashion renaissance, and Havaianas is leading the charge by appointing Gigi Hadid as its new global ambassador. What began in 1962 as a simple, rubber sandal inspired by traditional Japanese zori has grown into a global phenomenon. Originally worn by Brazilian workers for their durability and comfort, Havaianas quickly became a staple of laid-back summer dressing, celebrated for their easygoing appeal and signature rice-textured soles. Now, they’re making their mark in high fashion, proving that flip-flops are no longer just for the beach.
Schön! Magazine •

ruinart x julian charrière | conversations with nature

For its 2025 artist collaboration, Ruinart partners with Julian Charrière, a Franco-Swiss artist whose work explores the intersections of time, geology, and human impact. Known for blending scientific research with poetic storytelling, Charrière challenges how we perceive nature — not as something separate from us, but as a force constantly shaped by human history and intervention. Conversations with Nature brings this perspective to Ruinart’s terroir, transforming the Champagne house’s deep connection to the land into an artistic dialogue that spans millennia.
Schön! Magazine •

paris fashion week aw25 | the highlights

Paris Fashion Week is never short on drama, but this season felt particularly charged. With Haider Ackermann’s much-anticipated debut at Tom Ford, Coperni transforming the runway into a digital playground, and Sarah Burton making her first move at Givenchy, there was plenty to talk about. Add to that Marine Serre’s commitment to sustainability, Rokh’s sharp deconstruction, and Miu Miu’s playful layering, and you’ve got a week that delivered on spectacle and substance.
Schön! Magazine •

vivienne westwood aw25 | london calling

For Andreas Kronthaler, the number 19 symbolises energy, expansion, and fresh starts — fitting for a season where he merges Vivienne Westwood’s mainline with his own for the first time. And what better way to embrace change than by shaking things up? This collection is a love letter to London — the city he’s called home for over three decades — where Baroque drama meets punk defiance, wrapped up in rich textiles and irreverent tailoring.
Schön! Magazine •

white milano | new luxury goes global

White Milano has always positioned itself as a platform for emerging and independent fashion, but as we attended its latest edition, one thing became clear: its ambitions are increasingly international. 
The CIRCLE project, spearheaded by White in partnership with Monica Sarti, is accelerating this expansion, securing permanent retail spaces and pop-ups across the Middle East — including four in Saudi Arabia, two in the UAE, and one in Qatar by the year’s end.
Schön! Magazine •

fendi aw25 | lo spirito del tempo

For its 100th birthday, Fendi traced not only through archives but through memory — personal, collective, and imagined. Silvia Venturini Fendi curated a collection rooted in the past but with a far-sighted approach. “Fendi reminds me of the future,” she says. Autumn/Winter 2025-26 steps into the brand’s next century by distilling its essence: Roman precision with a sense of play, craft elevated through experimentation, the tension between structure and fluidity.
Schön! Magazine •

diesel aw25 | dare to be disrupted

Diesel’s Autumn/Winter 2025 show was nothing short of an audacious celebration of chaos, rebellion, and creative freedom. Held within what can only be described as the world’s largest graffiti installation, the runway became a living, breathing canvas. Over three kilometres of fabric, transformed by the hands of 7,000 graffiti artists from across eight countries, set the stage for a collection that is elevated yet disrupted, refined yet raw.
Schön! Magazine •

louis vuitton | lv biker from the runway to the streets

Louis Vuitton is no stranger to redefining classic design — think of the recent re-edition of the iconic monogram bags in collaboration with Takashi Murakami. For Spring-Summer 2025, the house introduces its latest signature piece: the LV BIKER bag. Conceived by Nicolas Ghesquière, the brand’s Artistic Director of Women’s Collections, the bag plays on the idea of “soft power,” balancing structure with suppleness in a way that mirrors the strength and delicacy of femininity.
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