Schön! Magazine • 19/01/2025

moncler lunettes ss25 | an alpine vision

Moncler Lunettes is rewriting its alpine story, one frame at a time. Blending the spirit of technical mastery with a fearless sense of freedom, the SS25 collection sets the brand’s vision towards the unexpected.

Schön! Magazine • 15/01/2025

stone island | the year of the snake ‘025 capsule collection

Stone Island kicks off 2025 with a nod to transformation and progress, unveiling a capsule collection inspired by the Year of the Snake. Embodying the serpentine spirit of renewal, the collection showcases a striking outerwear range that fuses tradition, innovation, and signature craftsmanship.

Schön! Magazine • 15/01/2025

historiques 222 | 270 years of vacheron constantin

To speak of Vacheron Constantin is to recount a tale spanning 270 years — a saga of precision, artistry, and boundless imagination. For 2025, the Maison marks its anniversary celebrations with a standout release: a reissue of the stainless steel Historiques 222, a tribute to the iconic 1977 model that redefined luxury sports watch design.

Schön! Magazine • 12/01/2025

woodsnake 2025 | marshall rings in the year of the snake

Marshall’s latest limited-edition release makes a grand entrance into the Year of the Snake with its first-ever Lunar New Year collaboration. Known for its festival spirit and rock ’n’ roll heritage, the iconic audio brand now blends sound with symbolism in partnership with Chinese artist Dark Question.

Schön! Magazine • 09/01/2025

lv footprint soccer | pharrell kicks off a new era of luxury sport

Fashion has always flirted with sport, but Pharrell Williams’ debut Louis Vuitton LV Footprint Soccer sneaker takes the game into uncharted territory. First seen on the Men’s Spring/Summer 2025 runway, this sleek silhouette delivers a fresh twist on cleated footwear — complete with Vuitton’s unmistakable signatures and a healthy dose of Pharrell’s playful touch.

Schön! Magazine • 19/12/2024

red bull culture clash | a fiery return to london

After almost a decade, Red Bull Culture Clash is set to make its long-awaited return to London on 8th March 2025, this time at the iconic Drumsheds venue. Known for its high-energy battles that celebrate the diversity of UK music, the event promises to be a defining moment for fans of sound system culture.

Schön! Magazine • 19/12/2024

hackett london | british sophistication arrives in berlin

Hackett London has officially landed on Berlin’s prestigious Kurfürstendamm Avenue, bringing a slice of British refinement to the heart of Germany’s capital. The new store, located at 201 Kurfürstendamm, marks the brand’s second Berlin location and its sixth full-price store in Germany.

Schön! Magazine • 19/12/2024

valentino pre fall 2025 | re-enchanting archive

Alessandro Michele is back at it again. Stripped of runway extravaganza, Valentino’s latest Pre-Fall collection channels the best of both worlds: archival codes and modern eccentricity seamlessly blend together creating an array of 1960s-inspired shift dresses in hypnotic monochrome prints, cherry-dappled silk shirt dresses, and leopard trenches layered with playful pug motifs — a subtle wink to Valentino Garavani’s beloved dogs.

Schön! Magazine • 15/12/2024

carl friedrik | arctic grey

At Carl Friedrik, the journey is as vital as the destination. With the unveiling of Arctic Grey, the brand introduces a fresh and effortlessly stylish addition to its Hybrid luggage collection. This sleek new shade pairs industrial cool with the warmth of cognac vegetable-tanned leather accents — a signature touch that whispers timeless elegance rather than shouting for attention.

Schön! Magazine • 15/12/2024

miu miu | the tyre sneaker

Miu Miu’s latest drop, the Tyre sneaker, is a love letter to the ’90s with a distinctly modern twist. Part of the brand’s SS25 Prelude Collection, the sneaker taps into the decade’s chunky, sporty aesthetic while embracing the functionality and luxe details we’ve come to expect from Miuccia Prada’s playful yet precise vision.

1883 Magazine • 13/12/2024

Gaia Wise - 1883 Magazine

Growing up surrounded by artistry, Gaia Wise seemed destined for a creative path. With a childhood spent on film sets and a deep love of literature, her journey into acting feels both inevitable and uniquely her own. “I feel very lucky to have grown up on sets, surrounded by incredible actors — not just in my family but in general,” she shares.

Schön! Magazine • 11/12/2024

moments of miracle | visa fashion week tashkent

Some fashion weeks leave a fleeting impression; others weave a spell that lingers long after the final look. The IV season of Visa Fashion Week Tashkent, held almost a month ago at the dazzling Tashkent City Mall, proved to be the latter — an unforgettable blend of Central Asian creativity and international allure. With the theme “Ephemerality,” the event invited us to embrace those rare, fleeting “moments of miracle,” celebrating the transient beauty of life through design.

Schön! Magazine • 11/12/2024

y-3 | the uniform of the streets returns

Y-3 rewrites its own legacy with the Spring/Summer 2025 collection, reclaiming its place as the pioneer of streetwear-meets-artisanal design. Dubbed the “Uniform of the Streets,” this capsule embodies the brand’s confident minimalism and roots in graphic-driven storytelling.

Schön! Magazine • 06/12/2024

the fashion awards 2024 | a celebration of talent with pandora

The Royal Albert Hall dazzled as the Fashion Awards 2024, presented by Pandora, unfolded in a vibrant celebration of creativity, resilience, and inclusivity. The night honoured industry pioneers while delivering unforgettable moments both on and off the stage.

Schön! Magazine • 06/12/2024

ferragamo | pre-spring & ss25

Maximilian Davis continues to redefine Ferragamo’s identity, weaving together the brand’s storied past and a contemporary vision for Pre-Spring and Spring-Summer 2025. Drawing inspiration from archival treasures, Davis has crafted a duo of collections that balance sensuality, cultural connection, and meticulous dressmaking.

Schön! Magazine • 06/12/2024

gondola by bric’s | winter wonder

Italian fashion’s hallmark of femininity and elegance finds a perfect expression in Bric’s FW24 Gondola collection. From its picturesque home in the Lake Como region, Bric’s once again captures the essence of refined living with a collection that celebrates beauty, precision, and versatility down to the last detail.

Schön! Magazine • 06/12/2024

interview | ali larter

Ali Larter is no stranger to iconic roles. With a career spanning multiple genres — from the satirical charm of Legally Blonde to the gripping intensity of Final Destination and the action-packed escapades of Resident Evil — Larter has carved a niche for herself as an actor who can do it all. But even for someone who has embodied so many memorable characters, her latest role in Paramount’s Landman stands out as one of her most transformative.

Schön! Magazine • 06/12/2024

TANBOER’s progressive road | professional and high quality products

With 25 years of dedication to crafting premium down jackets and outdoor apparel, TANBOER has been redefining what it means to stay warm outdoors, seamlessly blending tradition with cutting-edge innovation.

Schön! Magazine • 04/12/2024

chanel métiers d’art 2024/25 | a night of elegance on west lake

Under the spell of Hangzhou’s legendary West Lake, Chanel unveiled its 2024/25 Métiers d’art collection —a harmonious fusion of heritage and modernity. The show, a tribute to the exquisite handiwork of the Fashion Métiers d’art, found its perfect setting in this historic Chinese city, renowned for its silk trade and cultural significance.

Schön! Magazine • 04/12/2024

loewe perfumes | scents of the season

This holiday season, Loewe Perfumes unveils a collection that merges exquisite craftsmanship with a touch of imagination. Now available, the Holidays Collection brings together scent, art, and storytelling in a campaign inspired by dreamlike landscapes, created in collaboration with Kyoto-based ceramicists Suna Fujita.

Schön! Magazine • 02/12/2024

sporting iconography

Hogan’s Autumn/Winter 2024-25 collection marks a bold evolution, cementing its place as a global modern lifestyle brand. Expanding beyond its iconic sneakers, the season introduces a cohesive wardrobe of ready-to-wear pieces, blending deconstructed formalwear with reimagined archetypes for a fresh take on relaxed chic.

Schön! Magazine • 01/12/2024

gucci prospettive 4: ancora londra | a love letter to london’s diversity

London doesn’t ask to be understood; it invites you to explore. It’s a city where opposites collide — elegance and grit, tradition and rebellion — no wonder Sabato De Sarno chose it as both the backdrop for Gucci’s Cruise 2025 collection and the heart of Gucci Prospettive 4: Ancora Londra, the fourth volume reminiscing on the House’s fashion history.

Schön! Magazine • 26/11/2024

xp music futures 2024 | riyadh shines after dark

This December, Riyadh is poised to become a dynamic hub for global music as XP Music Futures returns with a thrilling three-day festival. The highly anticipated Nite program promises an unparalleled after-dark experience, where a kaleidoscope of genres and cultures collide in a celebration of creativity and sound.

Schön! Magazine • 26/11/2024

dior dreams in riyadh | a tribute to elegance and history

The Christian Dior: Designer of Dreams exhibition has arrived at the Saudi National Museum in Riyadh, offering an unparalleled tribute to the creative vision and timeless legacy of the French Maison. Running from November 21, 2024, to April 2, 2025, this retrospective unveils over seventy-five years of Dior’s history, seamlessly blending haute couture artistry with Saudi Arabia’s vibrant cultural landscape as part of Riyadh Season 2024.