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Schön! Magazine •

iconics | fay presents an exhibition shot by michael avedon

Building on the success of its 25th-anniversary Double Coat celebration during Milan Fashion Week, FAY embarks on a new creative journey with the ICONICS portrait exhibition. This phased project highlights the brand’s most iconic designs, beginning with the Morning Trench Coat. Fusing American heritage with an unmistakable Italian sensibility, FAY has entrusted this campaign to two cultural visionaries: photographer Michael Avedon, grandson of the legendary Richard Avedon, and James Dylan, grandson of Nobel laureate Bob Dylan and editor of the newly minted New York magazine BREACH.
Schön! Magazine •

chanel and hamburger bahnhof unveil a bold new art collaboration

Chanel is deepening its ties to the art world with a new partnership at Hamburger Bahnhof – Nationalgalerie der Gegenwart. Over the next three years, the Chanel Commission will see the museum’s vast historic hall transformed by a different artist each year, setting a new precedent for large-scale commissions in public institutions. The inaugural edition, launching on 1 May 2025, will be led by Berlin-based artist Klára Hosnedlová.
Schön! Magazine •

aspriva | redefining ageing

“Turning fifty is a moment that forces you to face time head-on,” Antonio Saverio Brissa reflects. “It is hard not to see it as an opportunity to reassess and refocus.” For him, that milestone marked a turning point: a chance to confront the creeping aches, fatigue, and autopilot routines that had gone unchecked for too long. “Whatever you want to achieve after turning fifty, one thing becomes non-negotiable — your health and mental sharpness are the foundation for everything,” he says.
Schön! Magazine •

jacquemus ss25 | la croisière

If Jacquemus had existed in the 1950s, he wouldn’t have been sketching in some dimly lit atelier — he’d be on a ship, trunks full of couture, sailing across the Atlantic to dress Hollywood’s newest stars. That’s the fantasy behind La Croisière, a collection that rewrites history with a wink, imagining a mid-century Jacquemus as a globetrotting couturier. But, of course, this is Simon Porte Jacquemus we’re talking about — so while the references are nostalgic, nothing feels stuck in the past.
Schön! Magazine •

hermès aw25 | inhabiting elegance

This season, Hermès presents a collection that feels like stepping into a beautifully crafted home — a wardrobe that welcomes, envelopes, and adapts to its wearer with quiet sophistication. Véronique Nichanian’s enduring vision of understated elegance is evident throughout the Men’s Autumn/Winter 2025 collection. From sweeping travel coats to jackets inspired by racing silks, the line embodies a harmonious balance of utility and elegance, designed for life in motion.
Schön! Magazine •

kidsuper aw25 | from a place i have never been

Colm Dillane’s KidSuper shows have always been more than just fashion — they’re unapologetic celebrations of creativity and storytelling. But this season at Paris Fashion Week, Dillane ventured into the surreal. Teaming up with kinetic artist Daniel Wurtzel, he presented From a Place I Have Never Been at Halle Charlie Parker in La Grande Halle de la Villette, transforming the runway into a performance art spectacle where garments, air, and emotion collided.
Schön! Magazine •

zegna aw25 | vellus aureum

There’s a distinct magic in how Zegna threads its past into the present, and with its AW25 collection, Alessandro Sartori doesn’t just tip his hat to history — he spins it into something irresistible. Under the banner of Vellus Aureum, a poetic homage to the mythical Golden Fleece, Zegna brings forth a collection that celebrates the finest wool and a transgenerational pursuit of craftsmanship that feels as timeless as a family heirloom.
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